KFC

KFC Myanmar has secured its place as the top choice for fried chicken among Myanmar’s population. Building on this success, 2BYOND crafted a series of creative video storylines and artful photoshoot direction, spotlighting three new flavor launches and a special Thadingyut campaign. For the new flavors, 2BYOND localized global concepts with Colonel Sanders, adapting them to align perfectly with local tastes. For Thadingyut, the approach was unique: 2BYOND celebrated memorable moments inspired by Myanmar’s vibrant cultural heritage and social atmosphere, deepening KFC’s bond with its customers.

CLIENT

KFC

TIMELINE

3 MONTHS

SERVICES
  • Art Direction
  • Branding
  • Creative Direction

CHALLANGE

KFC Myanmar faced the challenge of adapting global flavor concepts to local tastes while preserving Colonel Sanders' essence and creating visually compelling creative direction to make new products stand out in a competitive market.

SOLUTION

2BYOND localized flavor concepts, crafted a Thadingyut campaign celebrating memorable moments inspired by cultural heritage, and developed a visually engaging creative direction to spotlight KFC’s new products.

RESULT

The campaign strengthened customer loyalty, achieved positive reception for new flavors, and reinforced KFC Myanmar’s status as the top choice for fried chicken.

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