As one of Myanmar’s leading insurance companies, Prudential Myanmar sought to expand its team of skilled insurance agents across three countries: Myanmar, Laos, and Cambodia. To support this initiative, 2BYOND created a campaign showcasing the role of insurance agents as a pathway to income stability and high growth potential. Through a relatable narrative and an inspiring social video, we connected with job seekers in all three countries, positioning Prudential as an employer of choice.
Prudential
3 MONTHS
Prudential Myanmar faced the challenge of limited awareness and understanding of the insurance agent profession within the country. To address this, they needed to effectively communicate the role’s benefits, opportunities, and key details to the public, aiming to build recognition and attract potential candidates.
2BYOND tackled the challenge with a campaign for Myanmar’s workforce. We created an inspiring social video that connected emotionally, while key messaging highlighted the success stories of main characters as insurance agents.
The campaign boosted awareness of the insurance agent role, driving a surge in inquiries and applications. Social media outreach expanded visibility among job seekers, strengthening Prudential Myanmar’s reputation as an employer of choice. By positioning the role as a rewarding career, the campaign generated long-term interest and engagement.
