U = U

U=U Myanmar, an HIV-focused NGO, is dedicated to spreading the U=U message and reducing discrimination and stigma surrounding HIV. 2BYOND played a pivotal role in crafting and delivering innovative strategies and creative content to engage the wider public effectively. 2BYOND managing social media retainers, 2BYOND produced emotionally resonant mini-series, story-driven videos, and impactful music videos. Notably, the “Dear Diary” Short Film Project gained international recognition, becoming a finalist in theSocial Purpose:Educational category of The Drum Awards. Additionally, the animated mini-series “The Room, The Light” further highlighted U=U Myanmar’s mission with powerful storytelling.

CHALLANGE

U=U Myanmar needed to spread the U=U message widely while addressing stigma, discrimination, and prejudice surrounding HIV through impactful and emotionally resonant messaging.

SOLUTION

2BYOND created diverse content, including social media campaigns, emotional mini-series, story-driven, and music videos. Key projects like "Dear Diary Short Film Project" and "The Room Mini Series , The Light Animation Video" used storytelling to educate and inspire empathy.

RESULT

The campaigns raised awareness, reduced stigma, and fostered acceptance. The "Dear Diary Short Film Project" achieved international recognition as a finalist in The Drum Awards' Social Purpose:Educational category.

U = U

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