Honor Of King

2BYOND created a campaign to introduce two new heroes from the Honor of King (HOK) Mobile MOBA game, which is popular among young gamers worldwide. These heroes are portrayed as lovers and teammates in the game. To complement this, we managed two social influencers popular among young audiences and produced trending TikTok videos and Facebook reels. Additionally, we collaborated with voxpop interviewers to create a Voxpop program, further increasing the heroes’ recognition. Other promotional efforts have also been highly successful.

CLIENT

Honor Of King

TIMELINE

3 MONTHS

SERVICES
  • Branding

CHALLANGE

Introducing two new heroes to an audience familiar with the HOK Mobile MOBA game was challenging in a saturated market. The campaign needed to create relatable identities for the heroes while effectively engaging young audiences.

SOLUTION

2BYOND addressed the challenge by creating relatable identities for the new heroes through influencer partnerships and creating TikTok and Facebook reels. We also boosted recognition with a Voxpop program, sparking conversation and engagement.

RESULT

The campaign successfully introduced the new heroes, increasing brand recognition and engagement among young gamers, while fostering stronger emotional connections with the audience.

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