Honor Myanmar has quickly gained recognition and trust among the Myanmar audience, securing a prominent spot in the market. When they introduced the 90s, X9b, and 200 series, we developed tailored campaigns and creative visuals to showcase each model’s unique features. With a deep understanding of the phones’ specifications, we crafted content that clearly conveyed their value, guiding customers to make confident, informed choices when choosing their next device.
Honor
3 MONTHS
For the 200 series, with its camera as the standout feature, the main focus was on its Portrait Master capabilities. Featuring a high-quality camera that excels at capturing portraits, the series partnered with Harcourt, a renowned photo studio known for working with Hollywood celebrities, to offer customers three unique filters, including a signature B&W tone. The challenge was to promote the entire series by emphasizing its exceptional camera, while also showcasing the additional features that complement the overall user experience.
2BYOND highlighted the Portrait Master camera’s unique features while showcasing the value of the 200 series. Through key visuals and taglines, 2BYOND emphasized the camera's capabilities and partnered with KOLs to reflect Harcourt’s signature style in street photoshoots. 2BYOND also highlighted the series’ additional features, positioning the 200 series as a high-performance, well-rounded device. This approach allowed 2BYOND to emphasize the camera while showcasing the phone’s full potential.
The 200 series has been recognized for its standout Portrait Master camera, and 2BYOND helped bring this feature to the forefront while also showcasing the series' additional strengths. Through strategic collaborations and tailored campaigns, the series was positioned as a complete and powerful device, appealing to a wide range of customers.
